"A loop is like a crack in a record. A perpetual mobile visual emotion. Repetition brings filmic motion to halt. Its like a magic moment that never ends."
'Commercials for a concept' was a range of short videos advertising things which cant be bought like time, space and emotions.
Ive picked out 3 of the artists and their video's that show different ways in which looping can be effective.
Daniel Martinico's film 'Kiss me' 2001 was a loop where one man grabs another man's arm and finds a type of disease. They continue for the rest of the sequence just shooting worried looks at each other and it gives the situation a humorous tone even though the event was a serious matter. The whole scene is open to discussion and you have to fill the rest of the information in for yourself, creating your own starting and ending.
Rafaël's "Denis" seems to create a eerie, disturbed atmosphere but i get the impression the boy is only playing around with us, maybe pranking until the icey stare he gives to the camera at the end of the video.
Here is the link to the video. Its only 1minute 7 seconds long so please take a look:
Sabina Jacobsson did a short film showing milk about to boil over the pan, but just before it does it starts to unboil. And then its repeated. The relieve that is felt when the milk starts to unboil just at the point of no return, there is a return. (I am currently awaiting the video to be sent over to me by Sabina!)
While being at the gallery and looking through over 40 different video loops it became a tedious task but because the videos were looping i never missed what was going on if i lost concertration or turned away to have a chat. This could be a good way in which to get information across while being able to communicate in a different situation.
P.s while searching for certain video's for this entry i came across a brilliant website for short films:
Check it out!
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